In a landmark move hailed as a triumph of social networking and word-of-mouth campaigns, Melbourne-based budget airline Jetstar has allocated 40% of its 2011 advertising budget to social media. #We#ve conducted some very successful ...
Qantas Airways has reported improving passenger numbers for February but said international yields declined as more of its customers chose to head overseas on the company#s low-cost offshoot Jetstar.
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Budget airline Jetstar has announced a significant shift in marketing spend, with 40% of its budget to go into social media. David May, Jetstar#s head of.
Low fares leader Jetstar has today celebrated its inaugural services to the. South Pacific with first-time direct flights to Fiji, one of the most popular destinations for Australian holidaymakers seeking a fun and friendly beach ...
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